PRESS RELEASE
NEW BOOK!!! THE EFFECTIVE CONTROLLER IN THE 21ST CENTURY
‘The Effective Controller’ Provides Accounting Strategies to Prepare and Respond to the Challenges of an Economic Downturn.
BANGKOK, Thailand – The recent credit crunch and economic turmoil on Wall Street and around the world demonstrates how essential effective accounting and financial management is for the survival of a business. “The Effective Controller in the 21st Century” (http://www.effectivecontroller.com) is a new book that offers business people anywhere in the world a new management concept for coping with the economic challenges today and tomorrow.
“The Effective Controller” offers a new perspective of the role of accounting professionals, particularly controllers. Written by Yanyong Thammatucharee, currently a senior vice president of accounting and finance in the retail industry, the book provides practical guidelines based on his more than 20 years of experience in accounting and finance. This is a book suitable for both accounting professionals and non-accounting people who are either interested in or have some responsibility for their organization’s financial matters. It reflects the development of business environment between the first financial crises in Asia starting from Thailand until today financial meltdown.
“The Effective Controller” covers the various ways in which accounting functions can contribute to success and competitiveness in the marketplace. Yanyong encourages moving accountants from the back office to the “front lines” of an organization and presents best practices implemented by widely respected companies. In addition, his book proposes a new accounting-for-business concept called the ControllerFOCUS index. The concept comes at the right time when companies need a new effective tool to ensure the long-term success. This will lead to the change of how we manage our business in the future.
“Controllers have to deal with several aspects of a business, and I felt that there should be a model to help them work better,” said Yanyong. “That’s where the concept of ControllerFOCUS originated.” The ControllerFOCUS index presents a set of questions that help controllers evaluate five aspects of business: the organization’s future, operations, internal controls, use of resources and supporting systems. By answering the questions, controllers can objectively and efficiently expose any inherent weaknesses in an organization and assess the feasibility of long-term strategies. The necessary measures have to be figured out and implemented actively to lift the controllership level higher.
This is not a text book for students of accounting subject. The book is full of new accounting and business management ideas that have been structured on an easy-to-read format. It also gives a day-to-day picture of a controller’s function that is going to change dramatically in the near future. As the current management techniques seems to be ineffective in today’s dynamic world, a new set of weapons have to be created to handle the fast-moving and uncontrollable factors. Find out more insights of the author in this new book by visiting http://www.prachrath.com.
Author Biography
Yanyong Thammatucharee is currently senior vice president of accounting and finance for a Thai group of retail and marketing companies. After graduating from Thammasat University with B.A. and followed by M.S. in accountancy, he began his career as an auditor and later served as a management consultant with Coopers & Lybrand (C&L) in Thailand. He worked with Caltex Oil Company as a general ledger supervisor, then with local companies in the textile, semiconductor, and mass transit industries as a chief accounting officer, finance and accounting manager, and financial controller respectively.
Yanyong also served as a plant controller of Emerson Electric before taking on the job of general finance manager for Panasonic Home Appliances (Thailand) Company. Drawing on more than 20 years of experience in accounting and finance, he has written a number of books on accounting, finance and management issues. Yanyong is also a certified public accountant.
Yanyong has special interest in researching and offering new management concepts to business people in Thailand. He also calls for changes and innovations to the accounting community through his writing work. Currently, he lives in Nonthaburi province near Bangkok Thailand with his wife and 2 sons.
Contact:
Yanyong Thammatucharee
PrachRath Company Limited
299/22 Vista Park - Vibhavadee, Vibhavadee-Rangsit Road
Laksi, Bangkok 10210
66-2-5517673
yanyong.thammatucharee@gmail.com
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